Marketing test question?

Michelle M

New member
A famous athlete is featured in a commercial for a pain-

relieving rub that can help soothe muscle aches and pains.

He says, “If it works for me, it’ll surely work for you.” This

testimonial is mainly aimed at the _________ stage of the

AIDA model.

* attention
* interest
* desire
* action
* confirmation
 
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