marketing 301 gdb question about lifestyle?

Aneela

New member
Question/Description Following are the various message execution styles that are being used in the advertising campaigns:

· Slice of life

· Lifestyle

· Fantasy

· Mood or image

· Musical

· Technical expertise

· Scientific evidence

· Testimonial evidence or endorsement





Being the marketing manager of the soap manufacturing concern, which one of the above message execution styles will you select for your advertising campaign? Explain with logical reasons
 
Back
Top