Fair enough you have a gripe against this company but you are turning it into a witchhunt. Do you know you could almost have watched another DVD in the number of times you have said 'email the Ceo'.
Might be worth contacting the CEO of WWE Vince Mcman (spelling) as you will probably find it is him who is not allowing his DVRAB to be available for rental. Well this is what I was told by Screen Select
Most of the other DVD rental sites including Blockbuster and Screenselect seem to have plenty of WWE dvRAB available. It appears that Lovefilm are the only ones who don't have any.