If anything, this just means the risk of Japanese-style marketing practices (like endless eight across four disc,) just got slimmer. It's not a bad plan either. The US companies know their culture, know how to market this stuff now. Trying to do it how it's done in Akiba isn't gonna work, but companies like Kadokawa can still make a fortune working with companies like Bandai, Funimation, Viz and so on. I think Kadokawa gets this.