Just how influential are looks in judging someone in everyday life?

I know "Don't judge a book by it's cover" and NO I am NOT being superficial I want an honest opnion
Thnx
Yello So if someone is ugly/plain How can they convince you they are a good guy, I mean you have already judged them so they have to work harder which seems unfair and also can lead to misjudgement
Gosh Helly compared to you I have had SUCH a sheltered life!!!
Paul I was not talking about myself Im fine with me...it was an ugly (male) friend I was thinking about
Also babies children react negatively to uglier ppl and positively to nice faces and they are too young to be influenced by advertising
There is some reserch somewhere on that
 
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