Characters are like cartoon-loving versions of celebrities.
You gossip about them, want to know everything, learn all these little "fun facts" about them, when some new developement in an episode happens it's almost like a celebrity getting married or having a baby, etc.
People can look too deeply in it, yeah, but like.
You know.
As long as it's not like that girl from that Pysch episode who was obsessed with that spanish soap opera and thought the characters were "real" and wanted to protect her favorite character from getting hurt by killing those who were gonna hurt her. :0