Java work as well as flash?

So I saw this website that allows you to design your own shoes, color, style,etc...
Then another that is for bedding.
They are using flash on the site and i was wondering if maybe Java or another free program/code could provide the same function. Basically, pick a color or style and watch it change as you choose it from drop down menu. Not a mouseover though, an actual click from drop down menu.
I do not want to build a site like that I was just curious as to what flash offers that so many designers use instead of java. I know nothing about building them but iphone does not support flash so I was curious if it was possible.
Could java or javascript perform this same interaction?
 
Flash lets you have interactivity with a graphic like you describe and you add the flash object to a web page. Microsoft is rushing Silverlight as an alternative. And, I have high hopes for JavaFX. Both of the alternatives will do the same things Flash does. JavaFX, developed by Sun Microsystems Java is in doubt because of hold ups involving the merger with Oracle. But, JavaFX holds promise to run the same code on the web page, the Desktop, mobile phones and smart TV. You drag a JavaFX off the web page and the program still runs on the desktop.

All three require a plug-in.

JavaFX is the only one that is working on interactive video. If that happens, I expect the gaming industry will be revolutionized. I have doubts about the availability of the Microsoft product and how much the development tools costs.
 
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