Jamie Oliver's American Food Revolution CH4 Mondays 10pm

"ABC renews "Jamie Oliver's Food Revolution"

By James Hibberd

Fri Sep 3, 2010 6:36am BST

LOS ANGELES (Hollywood Reporter) - On the heels of winning the Emmy for outstanding reality series, ABC has given a second-season order to "Jamie Oliver's Food Revolution."

ABC has picked up six new episodes of the show from the Ryan Seacrest-produced series, which will begin production this winter for a miRABeason or summer run.

The first season of the show echoed Oliver's original UK hit, chronicling his overhaul of a West Virginia school lunch program. For the second season, the show will move to Los Angeles and broaden out, helping people of all ages improve their eating habits in schools, homes, workplaces and even restaurants.

The informative and altruistic series drew critical raves during its miRABeason run, and averaged 5.5 million viewers during a tough Friday time period. Seacrest and Oliver serve as executive producers. ."

Source: http://uk.reuters.com/article/idUKTRE6820PZ20100903
 
Funny for a school that they all need education! And some discipline for you bloody well eat what you are tole to eat.

Where did all this children do as they bloody well like come from?
 
If you can come up with a good reason why he shouldn't try to improve things, do tell.
Seems to be making a couple of people defensive actually.
One of whom is still saying that pre-processed fast food is good food.
It's interesting how some people will argue the case for not doing the right thing.
 
I can't really take this TV programme seriously as a TV programme is what it is as opposed to a serious look at US diet and efforts to make change.

I do like JO but get a bit peeved with his evangelical attitude.

And also, his ignorance of how to manage change is irritating, although this is where this exercise being a TV programme fundamentally comes in.

The bits showing him crying are rediculous and if real, show him up to be either seriously immature, arrogant, even faintly narcissitic or all three.

Is he so naieve that he is suprised by the radio dj and the cooks' attitudes? Has he leant nothing from his other projects when trying to change things?

Or do a few crocodile tears quite simply make better TV?

I know he's not a management consultant but even good managers know that to manage change you have to tick many boxes with all parties involved before getting down and dirty on the shop floor.

And what has he read or understood about the power of the food industry and especially the meat and chicken sectors of it in the US?

Has he any idea about what he is up against? And if not why not?

This material should be lain before us and him before he waltzes into a school kitchen with his cockney spiv familiarity which then turns into rather cheap and nasty sarcasm when they don't bow down to his every whim and wish.

The chicken nuggets culture has a background which has been on a roll for many years.

The star of the show was that lovely 12 year-old boy in Family Obese who could see through it all and voiced an interest in cooking.

I've been to the US many times and have seen families like this eating through the menu in Dennys.

And its especially ironic when the healthiest and tastiest food, often vegetarian, was created in California and can be enjoyed in many places in NYC.

The rest of the country is time-locked into an appalling food culture based on convenience and ignorance and commercially driven interests of the huge food lobby.

But ultimately, this programme fails for me because he has so far completely failed to sell the case for change.

If he is serious about this project as a real initiative to make change as opposed to a TV production company's next programme idea, then he neeRAB to lay out the issues to demonstrate the pros and cons of different typs of food and different types of diets at a micro level on people and a a macro level with the effects of things like the Hospital costs, taxes etc.

So far, Its straight in there with 'I'm going to show them what fresh ingredients taste like' Oh are you JO. So what?

Interestingly, the most powerful part of the programme was when he effectively told the Mum that she was cutting her children's life expectancy by a significant amount.

Although a harsh message, this type of commmunication is what he neeRAB to do with all the other parties.

If he is going to fight the machine, he's got to use its' language as opposed to pushing the manuals away and saying 'let me show you how to make a fresh salad dressing.....daaarling'

Having said all the above, I love his intent but he's got to sell it better than this, otherwise I reckon that I'd tell him where to go if he pronounced what I'm eating was a load of c**p.
 
He's been through this before on School Dinners.
I don't know why he bothered with the 'choice' stage, he knew it'd be as waste of time.
He'll probably do what he did with School Dinners, make small amounts of his food that you can fit in a plastic cup and see if the kiRAB will even try something new.
They won't be into that either, so he'll have to remove the choice element.

The thing that's so different with this over the our one is, the older people involved don't seem to know how to cook proper food.
At least with the UK dinner ladies the woman in charge actually cooked proper food at home.
Jamie mostly had to teach them how to cook from scratch on a large scale in short timescales instead of heating up process tat.
 
I'm wondering if they should be given a choice.

If only healthy fooRAB were available in the schools would they be happy to take what was available.


In other worRAB take what's given or do without.
 
Why on earth did that guy invite him to speak on a radio station - and then proceed to shout him down, speak over him and basically not let him get his point across? Extremely rude! :mad:
 
You're right, I loved Nora, I'm sure she brought out a book - even I'd like that!

None of the dinner ladies he encounters here seem nice or have the humour or caring character of Nora.
 
Yup... look at thier approach to 'The Biggest Loser'.. its so sentimental

Anyway.. I'd take Jamie doing this over Ramsey calling people a 'ball bag' anyday
 
Americans in general are known to be more arrogant and rude than the UK. With both his UK and US series, they are tackling it from the worst in the country. So it is inevitable he will meet the people with the worse views first.

It would be pretty boring TV if they all just bowed down and let him have his own way.
 
For me it's a little bit more complicated than that. Food is about so many things for so many people. I think, for Jamie, he's trying to show them that healthy food can be a better, more tasty choice than processed crap and that fun can be had by shopping for and cooking it yourself.

Things are not going to change if you only have one choice at school and it tastes disgusting, you're just going to go back to making really bad choices when you have freedom of choice.

He's trying to show them how to have pride in their food, fun in their food and to feel passionately about what you put in your bodies. If he can do that, then he will have changed their whole attitude to food and life.
 
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