Italian motorcycle, how do you pronounce "Ducati"?

I've heard it two ways:

doo KAH tee
doo KAT tee

The first one sounds more "Italian" to me, but what do I know, I'm not an Italian motorcycle.
 
Definitely a hard C, like a K, but if, like me, you're English you say Dew-Katty. Italians sing their words, they say Du-Kaaaaaaaaaaaa-Ty.
 
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