I'm not so sure it is idiocy on their part. Sure, they've might lose you as a customer if you have to return it and then go find it and buy it again, but stores that do the price adjustments may lose me, or at least the ability to attract me with their ads. One too many times, I've arrived the morning the sale was to start and found the store out of stock. Eventually,an employee told me I should come the day before the sale starts - they were out of stock because people who get the Sunday circular on Saturday bought out all they had and would return later for the price adjustment. I still go to some of the stores where that happened- but I certainly don't make a special trip because something is on sale . And that's the real purpose of advertising a sale- to get someone to the store who wasn't coming anyway and hopefully sell them non-sale items. ( I don't just go on Saturday because for all I know other newspaper carriers deliver the circulars before Saturday and the store is sold out by Friday)
Although it's not illiegal to be sold out it's baaad to be caught that way. If it's a hot item stores should hold some back until the sale starts. Especially if they have run into this problem several times.
We would have people get the ad on Saturday and come in on Saturday and want to buy it for Sunday's sale price. When they found out they couldn't they were pissed at us.
It clearly says "Sale Starts Sunday" and it's a very common practice.
Yeah but I didn't notice that before I drove 30 minutes to get here.
I realize that and I'm sorry.
Sometimes it was late in the day and we'd cut them a breal. The problem is once you start making exceptions then people think they can do it all the time and it's some kind of unwritten policy.
ONe of my favs was the lady who showed up to buy a computer when we first opened. We had just recieved notice that the ad was an error and the price was $50 below the real sale price, {which was pretty good} Since I hadn't posted the correction yet I gave her the advertised price. She got an excellent deal.
She called a couple of hours later and asked me if she got any extra discount because we had made a mistake. {you know., like at the grocery store}
No Maam , You got a great deal and an extra discount but there's nothing else.
Couldn't you ask your manager?
I could but I'm sure there's nothing else
Well please check for me
I tell my manager I'm asking him and we both laugh.
I call her back to tell her there's no additional discount.
Well I can still return it then can't I?
Yes Maam you can. You got it for $50 less than an already excellent sale price , but if you'd like to return it and start over, that's up to you. In fact I have a customer that would love to have it at at the advertised sale price so they'd appreciate it if you did.