Is it true that ballot measures tend to poll better early in the campaign than later?

R

Rush Limbaugh

New member
because people get exposed to all kinds of negative ads about it, so its popularity generally decreases in the long-run?


I've heard someone develop this theory that this is in fact true.........
but: Doesn't the same rule apply to positive ads as well?
Voters get exposed to ads from both sides.
 
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