The gift is the disruption of competition in the market... When the government offers subsidies or tax advantages to a particular firm, or classification of firms, then it disrupts competition and we are all worse off for it. If the law lays out an unfair playing field, looking at the company getting the breaks and saying "see the government is finally doing something right," while the rest of the industry, or competitive industries get nothing, truly is "missing the forest for the trees" as stated previously. Because you arent really applauding a more just and less invasive tax system, you are applauding a more unjust and more invasive tax system. Government manipulation and intervention in markets must be judge by more than the tax rate, but also by how those tax rates, subsidies and incentives are applied throughout the industry.