If love is the emphasis of every aspect of modern culture, why does everyone care

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brandon f. s.

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more about the superficial? This is solely for my interest of seeing well-thought out answers. And because it really does perplex me...and I hope the truth is much less concerning than what I personally believe.

Seriously though. All we ever see and hear about is the importance of love. Most people even CLAIM that love is one of the most important things to them. But when you consider what most people are REALLY looking for with a significant other, it is almost always along the lines of good-looking, successful, wealthy, popular, etcetera. Saying one thing and doing the other is a common occurrence that has always existed in every aspect of society. But with something that we claim is of crucial importance to us, where is the love?
 
We choose to decide what is beautiful based on the level of instant self gratification we get from perceiving beauty. We get stopped at the picture and donot allow our "other" senses to kick in. If the burbee doll were alive as human she'd be 7 feet tall with a neck 2 times regular length. Beauty to aspire to. We forget to check spirit, humour, intelligence, emotionality, the capacity to Love, when we see an object such as a physically appealing being. We only perceive the picture of the being and some how are given instant gratification. Rewarding us for our limited perception of beauty. True Beauty comes from Love. True Love comes from the perception of True Beauty.
 
This is because love is a social construct. The term "love" is a highly valued part of our culture, and we are taught from a very young age that is the most important emotion in our lives. Whether it is love for family, love for God, or love for the superficial, we are socialized to believe in love and its powers. As social beings, we not only want to experience loving something, but being loved in return. This leads us to manage our appearance, both physically and personality wise, and display ourselves in a way that we perceive as acceptable. In terms of loving someone else and deciding what attributes we fall in love with, we must look at society as a whole. We are taught to love what society loves, so if society loves in shape, successful, wealthy people then we as individuals are pressured into falling in line with society in order to avoid being deviant. So to answer your question, the idea of love is extremely important to us, but the idea of the socially acceptable love is more important.
 
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