Forget the kbb site - it is not as helpful to you or anyone that is looking to purchase a vehicle; look instead at www.edmunds.com - they have info for the prices that dealers pay, including all options listed separately, and what a buyer should be paying. There is also info on reliability for almost any vehicle, and trade in pricing. The trade in vehicle, by the way, should not be discussed until after the price is settled on the vehicle being purchased first