man your answer is in your question go methodicaly start with google hstory, now why is google special(search enjines, high quality emailing service, )the way they work, their work culture,
now what does brand say about the product google is a brand that symbolises many things quality, inovation, bla bla bla u can get loads of info on the internet just type a question and you got the answer
now once you know what it says about the product u can answer how it adds value , if u are a business student you should know the rest if not refer philip kotler
now what does brand say about the product google is a brand that symbolises many things quality, inovation, bla bla bla u can get loads of info on the internet just type a question and you got the answer
now once you know what it says about the product u can answer how it adds value , if u are a business student you should know the rest if not refer philip kotler