Historical Importance of the Woodstock Festival of 1969: The Woodstock Festival was a three-day concert (which rolled into a fourth day) that involved lots of sex, drugs, and rock 'n roll - plus a lot of mud. The Woodstock Music Festival of 1969 has become an icon of the 1960s hippie counterculture.
The Organizers of Woodstock
The organizers of the Woodstock Festival were four young men: John Roberts, Joel Rosenman, Artie Kornfeld, and Mike Lang. The oldest of the four was only 27 years old at the time of the Woodstock Festival.
Roberts, an heir to a pharmaceutical fortune, and his friend Rosenman were looking for a way to use Roberts' money to invest in an idea that would make them even more money. After placing an ad in The New York Times that stated: "Young men with unlimited capital looking for interesting, legitimate investment opportunities and business propositions," they met Kornfeld and Lang.
