I feel that most of us are all pretty much in a learning curve with this stuff, as 'certainly' are many of the retailers (evidenced by their missunderstandings of what does what).
I just recently went through the process of buying my tuner and accessories, so my "stumblings" are a fresh wound.
I now sorta agree with iclick that it is probably best to buy from a dealer like Fuel Moto, who has intimate knowledge of the products and can both keep you from getting things that are redundant .......'and' provides more maps for different configurations than anyone else, along with all I read about the outstanding help Jamie provides to their customers.
I'm just not 'yet' convinced that a map for a bike that is developed on a dyno for a different bike, at a different time, and in a different environment, is 'in practice' any better than doing AFR tuning.
But I will concede that may very well be wrong ........ and time will tell as more people start to use the AT feature for the PCV, and others (like me) use the WBC to modify maps based on AFRs for bikes that can't run the PCV.
In a perfect world, the best situation would be to go out and buy our own dynos (you know ..... if we all had Bill Gates' bucks) and use that to develop our own maps.
But after seeing the results of the auto-tune in the recent Fuel Moto - Woods Cams thread ..... I'm pretty convinced that if you have a bike that can use a PCV and AT, and with the extended warranty and support that Fuel Moto provides ...... you are spending the smart money to buy that equipment, and even smarter if buying it from Fuel Moto.