in? HELP!!!? I am in the process of dying my hair (dye is in as we speak) and I always start the timer when I am done applying the dye. I looked through the instructions and it gives directions for going lighter, and covering grey, but I am going from a bottle ash/neutral blonde, to a copper brown. I use 20 level developer so it doesnt wash out, but I dont know how long to leave it in. My hair is normal. A little on the finer side, but extreme. Not too long, not too curly. Please help! Its been in for almost 15 minutes.