It should nearly be 90 bucks. Im assuming ALMOSt 10 bucks in taxes. Remember the 69.99 is unlimited text, web, and unlimited calls to any MOBILE, (sorry no landlines). Now compare that to VZ or ATT? Their plans are over 100 bucks for unlimited plans. It depends on where you live and how you use your phone. I just pre ordered mine from Radio Shack. I had to buy a 50 dollar gift card from Radio Shack in order to pre order but I can use it towards the 199 price of the phone when it comes out. So pretty much i just paid 50 bucks of the 199. ( They instantly give you the rebate just like Best Buy) , and since I preordered, I get a FREE 20 dollar gift card so i can buy something in there on June 4th. You should check them out. Also remember that Sprint gives discounts to people with certain employers or if they are banking with a credit union. so it could actually be 80 bucks a month for an unlimited package, plus you get free Sprint navigation which works very well.