I am known in my area of town for being somewhat of a tech junkie [amongst other things] So I am constantly getting a new phone...I have no problem spending retail price to get the latest gadget etc...if i hate it i take advantage of the 30 money back guarantee and send it back...I have a semi private [friends only] tech blog and they love hearing the latest news from someone they know personally/locally opposed to someone they dont know.
But yeah, mostly its a personal addiction to technology that I am constantly creating reasons for people to start jones-ing