A while back, IKEA had an advert in which there would be a still image of a lot of activity like people throwing liquids and birds flying around in a room, and then it would rotate around the image as if it was a video, but everyone would stay in the same position. This effect is also used in the new film 'The other guys' where they are drinking in a bar, and the camera moves around them but it's a still image. Does anyone know how this effect is achieved?