How do you pronounce "Rodeo Drive"?

I am in a play called "The Royal Bachelor", and in one of my lines, i mention Rodeo Drive. I don't know how to pronounce it; some people say its pronounced just like rodeo, and others say its pronounced like "ro-DAY-o". I'm just not sure.

thanks
 
the popular shopping district in california....
Row Day Oh Drive

Most other places in the country notating a cowboy's event...
Row Dee Oh Drive
 
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