How do you measure the effectivity of a social campaign?

Angel Tan

New member
Sorry guys. Im so clueless. Im working on a social campaign relating to a kid's foundation and I have to present my campaign next week. I already know my objectives and target market, but I dont know what monitoring means. I'm guessing how do you measure your campaign's effectiveness?? I dont know. I'm not sure. Please help me out. What does monitoring mean in a business marketing sense??O.O because I can't start my paper without knowing what it is.
oh. and just so you know. Our social campaign is not a social media campaign (meaning twitter, facebook etc). It's different!:) It's for a foundation! Like planned parenthood america, something like that.
 
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