How do you come up with a brand name? For a website AND/OR clothing line specifically?

E

Essennelle

New member
I have a lot of ideas that come and go in my head but i'm afraid they are either already taken, not catchy enough, too hard to spell, or i dont like them enough to live with them for ever. HELP! How do you choose?
for example, for an etsy store, for a small clothing e-business, for a fashion blog, etc.
 
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