How do I find historical incentives offered for GM vehicles?

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catsovermen

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I am in the market for a car, and am looking at a 2009 Impala. They are currently offering a $2,500 buyer incentive, but I want to know how the trend for incentives has gone in the past. If they are going to make that $4,000 on October 1, it's worth the wait, or perhaps is something I can use for bargaining position. Does anyone know where to find this information? I have tried Edmunds, et. al., but may be looking in the wrong place.
 
Probably the only place to get historical marketing incentive data would be to research old publications and look for advertising.

Storing this out dated information doesn't hold much value so there is really no online archive for it.


Incentives are sorta like playing Let's Make A Deal. Do you take the money that's in your hand or do you trade it for what's behind door number 2? The money in your hand is generally the best bet.

One thing to be sure they aren't going to increase the incentives by 40% in fact by October the 2009s will be all gone and the incentives will probably be lower for the new 2010 models, not better.
 
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