I'm not sure those ideas would come earlier but maybe cartoons wouldn't have such be so associated with just kids. Not completely free of the stigma though. We might have had a longer period of shows that everyone thought were good though. As for anime, I think it would have been the same. Sailor Moon wasn't based off off a toy line, DBZ wasn't based off of a toy line, Pokemon was based off of a video game not a toy line, Naruto wasn't based off of a toy line. Those are the ones that got the most popular too the YGO craze died out within a few years and no one watches Bakugan anyway, and you would still have that group who was watching Gundam on Toonami at midnight and trading fansubs (commonly known as otaku)