Horrible product placement in Casino Royale

I'm in agreement with the OP. It's popular to just say "well, isn't this just how it is now", but to me just accepting this deal as a movie fan and a paying customer represents poor value for money at best, and an insult at the very worst. It's not as if the film industry is hard up of a few bob is it, to be able to include product placement succinctly and respectfully? Why on earth a Bond film (or any film really) has to sacrifice whole scenes to naff adverts is beyond me, and I'm surprised so many are so blithely accepting of it. You're a paying customer. Did you really pay to hear movie legenRAB talking about how cool their watches and iPoRAB are?

As for the Iraq comparison. Please, remove about 99.9% of all posts on the internet. There are certainly more important things going on out there than could possibly be discussed on a chat forum. It says "Movies" at the top, hence movie discussion.

There is a place for product placement, but surely it has to be employed respectfully.
 
I'm not usually one for getting annoyed by product placement, but the scene in Casino Royale with the Omega Watches did make me cringe quite a bit.
 
I think you'll find it is actually possible to do both. The point I was making is that, in the grand scheme of things, there are far more things to worry about than product placement in James Bond films. Or any films, come to that.

Movies are commercial enterprises. Showbusiness is showbusiness and product placement is an important consideration for the bean counters, who are the real movers and shakers in the film business. And, I repeat, Ian Fleming was just as shameless in his naming of branded products in the original Bond novels, so the filmmakers are hardly whoring the soul of the franchise.

People can rant as much as they like about product placement in movies. But it isn't going anywhere in the near future. Stressing about it is pointless. If you don't like it, don't go to the cinema.
 
ROFL I was reading through and thinking exactly this. Even that scene with the watch in Casino Royale- I thought it was odd at the time, but didn't think "OMG product placement, noooo my eyeeeessss".

Seriously, let it wash over you, it's no big deal. I will not go out and buy a coke, a watch, a phone or a pair of trainers because it was in a movie. I know they are trying to instil brand awareness rather than a specific product, but still.
 
I don't know that we're all accepting of it. As some people have now said, we are oblivious to it half the time.

"Employed respectfully." SounRAB great. What does it mean though? Giving half their money to charity, or only accepting little businesses in their movies? I just don't get how you can do any kind of advertising "respectfully". It's a dirty business, and you can't change that.



Now, I've seen iRobot, and I liked it, but showing this YouTube clip has really opened my eyes. I was one of the many who didn't really notice it. Now that I've seen the light, I find it repulsive. The shoes were shit too.



Once again, I didn't notice it, until it was mentioned. Weird. I suppose our lives are surrounded by so much advertising nowadays, and our conversations are all about things we've bought or want, that the kind of talk in Casino Royale would've seemed common to most of us.



My God man, you're right! :eek: We need to pair up, as soon as possible, and go out there and spread democracy in the thrid world. I'll be round at eight. :sleep:



Yeah, well the alternative doesn't sound fun. Films reflect our lives, and if our lives are surrounded by products, then having them adRAB realism to the movie. When they bang on about it in Casino Royale or iRobot, half the time it's so natural that we don't notice it.

When I start seeing Wile E Coyote catching the Road Runner on a 12-Speed Raleigh Extreme, I'll run for the hills, but until then, it doesn't bother me that much.
 
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