You'd have to live here to understand. The bulk of both sides get votes from really dumb people that don't know the issues and basically think they're voting for who is cooler or more like the average dude. That's fine at times if that bulk is balanced because then the actual educated people decide the election. Ever since 2001 though, the republicans have had a knack for sucking up more of that bulk which means the democrats have to try to convince a bigger group of those educated people to their side to make up for the dumb bulk that they're missing. I thought the dumb bulk would even out by now, but it doesn't appear that it has.