Help with the Perl programming language?

I have a value called $flip and it equals <flip>no</flip>.
How can I print out just the no and not the <flip></flip>?
Ok so
$flip =~ s/<flip>//;
$flip =~ s/</flip>//;
I was able to get the first line to run by it had difficulty with the / in the </flip>
How would you get around that?
 
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