saminoahgabriel
New member
I need some help with this marketing quiz, any help would be appreciated:
" Bharat Lamps, a small manufacturer of unique lamps has begun to receive unsolicited enquires about its product from foreign countries. The company has so far been operating exclusively in the domestic environment, but the enquiries received have become numerous enough to suggest a market for these speciality lamps exists abroad,
As a newly recruited marketing Director with Bharat Lamps, you have been asked to select countries that merit in depth investigation and proceed to make an initial estimate of market potential in these countries "
a.Considering the limited resources available with Bharat Lamps, prepare a research plan for preliminary selection of countries which merit in depth investigation
b.Explain various techniques available to estimate market size and the possible limitations of these methods
" Bharat Lamps, a small manufacturer of unique lamps has begun to receive unsolicited enquires about its product from foreign countries. The company has so far been operating exclusively in the domestic environment, but the enquiries received have become numerous enough to suggest a market for these speciality lamps exists abroad,
As a newly recruited marketing Director with Bharat Lamps, you have been asked to select countries that merit in depth investigation and proceed to make an initial estimate of market potential in these countries "
a.Considering the limited resources available with Bharat Lamps, prepare a research plan for preliminary selection of countries which merit in depth investigation
b.Explain various techniques available to estimate market size and the possible limitations of these methods