Dave has 10 years’ experience as a photographer working in the newspaper and advertising industries. In August 2004, Dave decided to set up his own photographic shop. His idea was to develop colour films and to produce prints from customers’ digital cameras. Dave thought that there was a gap in the market for this type of business in his home town. He felt sure that he could earn a reasonable living from the business and had decided that it was time to take more control of his life. But then he spotted an advertisement in the local newspaper. Photoservices plc – a nationwide chain of shops offering photographic services – was looking for people to start up new franchises.
a) Compare the advantages of Dave starting up his own business with the advantages of his operating as a franchisee for Photoservices plc
b) What are the probable problems that Dave might face in future if he decides to opt for franchisee business?
a) Compare the advantages of Dave starting up his own business with the advantages of his operating as a franchisee for Photoservices plc
b) What are the probable problems that Dave might face in future if he decides to opt for franchisee business?