Whilst I agree with the sentiment of your comment, did/ have you ever actually watched any of his interviews? Maybe not so much his last few series, but the stuff upto when he changed channels (was ITV his last channel?). The whole point of his, admittedly all too frequent, rants, is that guests didn't usually go on his show to plug anything. They did it because they had an interesting life or experience to talk about and he was a natural at bringing guests out of themselves and making them feel at ease to freely talk about it. He knew the time had come to end it when it seemed like the guests were only agreeing to be interviewed on condition they could talk about their latest bit of tat, and only that.
As for 'hardly a great deal of competition', that's his point! Any old idiot is given a chat show these days regardless of whether they're actually any good at it, which most of them aren't.
As for 'hardly a great deal of competition', that's his point! Any old idiot is given a chat show these days regardless of whether they're actually any good at it, which most of them aren't.