Advertising online does not guarantee a film's success. Snakes on a Plane was advertised for months on the internet before the movie opened (mostly by fans... but that's what a studio wants). There were contests, videos, interviews, etc. Word of mouth spread from forums to legit websites. It was literally a phenomenon (a studio couldn't buy this much publicity even if they wanted to!).
Everyone was thinking it was going to make at least $100 million yet when that movie finally opened in the U.S., it was a box office disappointment. The movie cost $33 million to produce and only made $34 million at home.
The movie business is a crapshoot. The audience's taste in what they want to see changes constantly. You can make the most incredible movie but there's no telling if the audience is in the mood to see it at the time it gets released.
By the way, "Snakes on a Plane" sucked big time.
Everyone was thinking it was going to make at least $100 million yet when that movie finally opened in the U.S., it was a box office disappointment. The movie cost $33 million to produce and only made $34 million at home.
The movie business is a crapshoot. The audience's taste in what they want to see changes constantly. You can make the most incredible movie but there's no telling if the audience is in the mood to see it at the time it gets released.
By the way, "Snakes on a Plane" sucked big time.