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MOUNTAIN VIEW, Calif. (AP) -- Google Inc. began selling its own mobile phone
Tuesday, Cell
Phones a much-anticipated move aimed at protecting its online advertising
empire as people increasingly surf the Web on handsets instead of personal
computers.The Nexus One joins about 20 other mobile devices that already run on
Android,4GS
Cell Phones the mobile operating system that Google introduced in 2007 to
make it easier to connect to its services and other Web sites away from home or
the office.Google designed the touch-screen phone in partnership with Taiwan's
HTC Corp., which made the first Android-powered phone and will manufacture this
one, too.Slide
Phone Google will handle all sales online and has no plans to let
consumers check out the Nexus One in retail stores.
The Nexus One has been in the hands of Google employees for the past three
weeks, triggering media speculation and anticipation for the company's first
attempt to peddle a consumer electronics device.
Given the hype,Bar
Phone the Nexus One could be a bit of a letdown because it only takes a
few incremental steps beyond what's already possible on handheld devices. And
the Nexus One's standard sales price of $529 may lessen its appeal in a still-
shaky economy.
The move does escalate the budding rivalry between Silicon Valley's two most
valuable companies - Google and Apple Inc.,
Hiphone which has
sold more than 30 million iPhones in the past 2 1/2 years. Apple announced a
deal Tuesday to buy mobile advertising service Quattro Wireless to counter
Google's planned $750 million acquisition of Quattro rival AdMob. Both
announcements came ahead of this week's International Consumer Electronics Show
in Las Vegas.Most of the more than $20 billion in ads that Google sells annually
are tied to
Internet searches, New Cell Phones a market that it dominates. But a
proliferation of programs that create more direct routes to mobile applications
may lessen the need to conduct searches on wireless phones. In designing and
selling its own phone, Google gets yet another way to ensure its services remain
within easy reach of people on the go.
Google is billing the Nexus One as the first "super" phone in an effort to
position the device as a cut above the iPhone and other smart phones such as
Research In Motion Ltd.'s more utilitarian BlackBerry.
It appears to be sleeker than other phones,
PDA Smart
Phones as thin as a pencil at 11.5 millimeters and as light as a keychain
-sized Swiss army knife at just 130 grams. Among other things, the Nexus One
will offer more ways to customize the phone's home page and use voice
recognition technology to perform more tasks, including composing e-mails and
navigating Google's mobile mapping products."This phone, from a performance
perspective, looks a little like your laptop did four or five years ago," said
Andy Rubin,WIFI
Cell Phone a Google executive who oversees Android.But most of the
features on the Nexus One are already on other Android-powered phones, and it
probably will be a long time before it can offer as many different tools as the
iPhone,Watch Phones which boasts more than 100,000 applications
compared with Android's 18,000.
The Nexus One's $529 price tag is more than twice as much as the most powerful
iPhone sold in conjunction with a two-year service plan from AT&T Inc.Google is
asking consumers to pay more so they can select their own wireless carriers.
Dual SIM
Phones That's a departure from the usual sales model in the United States,
where mobile phones are typically offered exclusively by specific providers and
subsidized by them for customers who agree to service plans that cost $800 to
$1,000 annually.For the first few months at least,
TV Phones the Nexus One will only work on GSM networks - a
limitation that means buyers in the U.S. will have to use T-Mobile USA if they
want the handset for high-speed Web surfing. Consumers willing to enter into a
two-year data plan with T-Mobile will be able to buy the Nexus One for $179, $20
less than the top-of-the-line iPhone with an AT&T subsidy.The technological
barrier also precludes the initial version of Nexus One from working on the U.S.
Quad-Band Phones wireless networks of Verizon Wireless and Sprint, though Google
plans a version that will work on those carriers' CDMA technology this spring
and Verizon Wireless plans to subsidize that.
Cheapest
Phones For AT&T, the phone's compatible only with its slower wireless
network instead of the 3G one used by the iPhone.
The Nexus One should work with many carriers abroad, as GSM is the predominant
technology used. Free shipping Vodafone's wireless service in Europe also will
begin to subsidize the Nexus One in the spring.
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