Frederator Studios Presentation - Feb. 2010

How they will make money on these:

One: very low budget relative to typical theatrical works. These aren't going to run 100 million dollars, they are going to run a 10th of that at most. The stuff based off pilots might not even crack a million.

Two: they've already secured distribution through Sony Pictures, and Sony probably isn't going to spend to heavily on advertising them and they'll likely schedule them such they are hitting dead spots in theatrical season. For the very niche titles, they'll probably do effectively no TV advertising and run it in the art house circuit.

Three: DVD, Blu-Ray and Television replay. It's where most films make the real money anyway, and it's proven exceedingly lucrative for animation. Your niche series/film can be a massive hit on DVD if the audience is the right kind of obsessive.

The other way to look at it is Fred Seibert knows what he's doing. He made Mtv the network it was in the 1980s, he put together both the Cartoon Cartoon and Oh Yeah Cartoon pilot initiatives, both of which cranked out profitable hits and long term for their respective benefactors, and he's been out ahead of the curve on online distribution, which is part of what drew talent like Penn Ward into Frederator. Underestimating Seibert would be folly I think. He seems to be a magnet for creative animators, and in the long term, creative animation pays, because you can sell it as easily 20 years from now as you do today.
 
Looks like they have lots of optimism, but I can't see half of these films getting done. They should at least start writing the scripts for these before announcing them...
 
In a bigger studio, I'd worry more about development hell, but I think Siebert's whole plan here is lean, mean and creator-controlled with as few notes and accountants as possible. I mean, when your budget is a 10th the size, there aren't enough people in the process and there isn't enough money riding on it for anything to get bogged down in notes and revisions - who ever is directing will probably only have to report to Fred, and beyond making sure people hold to a given rating (something most of the staff already has plenty of experience with by this point,) he's probably going to let them do as they please.

I mean, this isn't like writing Shrek where you're going to have a table full of expensive writers who do countless revisions, then have stand up comics do punch-up, then finally get to maybe some storyboarding, then animation, then even more punch up and so on. This is probably going to be treated exactly like 90's TV animation, which means something of an outline gets done, then storyboarding is where most of the scripting will happen, it might get a punch-up done internally by having some of the other animation folks in the studio throw some ideas out and point out missed opportunities, then that's that - you record vocals and do your animation and clean up. It's going to be a much tighter process than I think a lot of people realize. It might not have the polish of a Ghibli film or Pixar film, but it'll also be way less expensive, and it may have a certain rawness or creative stamp that's much distinct as well.
 
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