Shame, really, but this is the sort of behavior that can be traced back to the network's roots. In the late '80s and early '90s, FOX's two runaway hits were "Married...With Children" and "The Simpsons", both family-centered sitcoms. Clearly, someone at the network thought the key to success was dysfunctional families with loud, boorish fathers, obnoxious mothers, and bratty kids. That's why they kept pushing for new live-action sitcoms like "Malcolm in the Middle" and "The Pitts" and "Oliver Beene" and "The War At Home" - more of the same stuff that we'd already seen, while more innovative shows like "Firefly" and "Arrested Development" were widely ignored by the network. (In terms of animation, "King of the Hill" is a smart family sitcom that seems to have slipped under the radar for 12 years, always being there while few people paid it any attention; "Family Guy" is rivaling "The Simpsons" in terms of becoming the network's new signature show; and "American Dad" continues to thrive while few people realize it's probably the best thing Animation Domination has to offer right now.)
"Futurama" was unlike anything FOX had tried before - an animated sci-fi comedy with well-realized characters, a complex structure, and clever, intelligent humor that appealed primarily to the geek crowd. In a frontier founded by Al Bundy and Homer Simpson, it didn't stand a chance.