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[h=4]First Take: iPad Air steals show with familiar feel[/h]First Take: iPad Air tops same show for Apple at Tuesday event to unveil new products/
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Jon Swartz, USA TODAY 2:27 p.m. EDT October 22, 2013
Apple CEO Tim Cook speaks during an Apple announcement in San Francisco. The tech giant announced its new iPad Air, a new iPad mini with Retina display, OS X Mavericks and highlighted its Mac Pro.(Photo: Justin Sullivan Getty Images)
SAN FRANCISCO – It was a different venue, but the same vibe, for Apple.
From a snazzy theater at the Yerba Buena Center for the Arts here, the newest iPads and MacBooks were unfurled amid splashy ads, a finely tuned stage show and lots of whoops and hollers from a partisan crowd. Vintage Apple.
As these events (pep rallies?) go, it was a momentum builder in a market that is increasingly competitive for the hearts, minds and wallets of consumers worldwide.
A long line of expectant attendees waited an hour outside to be reminded by Apple CEO Tim Cook inside that Apple is "not slowing down on innovation."
PHOTOS: Apple unveils new products
But with Google, Samsung, Microsoft and others fashioning new smartphones, tablets and – yes – smartwatches every other week, anything short of a major Apple product breakthrough has the whiff of a holding pattern That is the burden Apple carries, perhaps unfriendly, with so much press attention and attendant hype.
Apple Senior Vice President of Worldwide Marketing Phil Schillerannounces the new iPad Air.(Photo: Justin Sullivan Getty Images)
[h=6]USA NOW[/h]
[h=5]Who is the hero teacher in school shooting? | USA NOW video[/h][h=5]Oct 22, 2013[/h]
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[h=4]Posted![/h]A link has been posted to your Facebook feed.
[h=4]Sent![/h]A link has been sent to your friend's email address.
Jon Swartz, USA TODAY 2:27 p.m. EDT October 22, 2013
Apple CEO Tim Cook speaks during an Apple announcement in San Francisco. The tech giant announced its new iPad Air, a new iPad mini with Retina display, OS X Mavericks and highlighted its Mac Pro.(Photo: Justin Sullivan Getty Images)
SAN FRANCISCO – It was a different venue, but the same vibe, for Apple.
From a snazzy theater at the Yerba Buena Center for the Arts here, the newest iPads and MacBooks were unfurled amid splashy ads, a finely tuned stage show and lots of whoops and hollers from a partisan crowd. Vintage Apple.
As these events (pep rallies?) go, it was a momentum builder in a market that is increasingly competitive for the hearts, minds and wallets of consumers worldwide.
A long line of expectant attendees waited an hour outside to be reminded by Apple CEO Tim Cook inside that Apple is "not slowing down on innovation."
PHOTOS: Apple unveils new products
But with Google, Samsung, Microsoft and others fashioning new smartphones, tablets and – yes – smartwatches every other week, anything short of a major Apple product breakthrough has the whiff of a holding pattern That is the burden Apple carries, perhaps unfriendly, with so much press attention and attendant hype.
[h=6]USA NOW[/h]
[h=5]Who is the hero teacher in school shooting? | USA NOW video[/h][h=5]Oct 22, 2013[/h]