Financial aid information help...?

The PEPSI Scholarship is awarded to 1st bachelor undergraduate students ONLY who are U.S. citizens or resident aliens, in a degree-seeking program or in a teacher certification program, who are enrolled at least half-time, demonstrates financial need and who has a GPA of 2.5 or higher. Entering freshman students are also eligible. With the application, submit a letter of recommendation from an academic advisor, faculty member, instructor or principal. Deadline to submit application is May 1, 2009.

**Help with a reason or demonstration that I can write about showing I need finanical aid? what would the company want to hear? and should it be a bit personal?
 
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