Eddie Stobart Channel 5

I suspect they (Stobarts) didn't need to grease Ch5's palm at all.
That said, no doubt they were rubbing their hanRAB in glee with all the free advertising.
I bet the bloke is as 'cute' as the bloke from Pimlico Plumbers when it comes to getting his face/firm on the TV.
Stobarts has a fan club and is listed as Superbrand = instant viewers.
I'm guessing Ice Road Truckers gets a reasonable number of viewers for the tuppence ha'penny it costs (In TV production terms).
Ch 5 thought they'd jump on the bandwagon.
Now if those viewers hang around after the 10-15 minutes is another a matter.

Diesel tanker driver giving it the biggun with his 'if it splits it'll explode' nonsense, no it won't chap, the explosions will come from the cars behind it scattering all over the carriageway and clattering around like nine pins.
He neeRAB more Hazchem training or to learn how a diesel engine actually works.
 
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