Respect for...company...dropping...
I always thought those trolls were scary. Nothing that haunted me in nightmares, but nothing that I would willingly play with all day. Seems like the Danish company just wants more people to buy their stuff and Dreamworks just wants to make money. Thus, this.
And..."expand on the troll dolls? mythology"? Clearly I'm missing something, so could someone fill me in on whatever story surrounds those things? It sounds like Dreamworks is just sugar-coating everything, making Trolls sound deeper than it was ever intended to be.