Whitechapel performed better than DA. So, I think, did Unforgiven. Yes, 7.6m is good for new drama (miraculous for ITV drama) but TXF's peak audience - for the last part of the show (not averaged across the hour) - was 14.24m (source: Broadcast website). George Gently isn't a huge ratings banker at all - it didn't rate much higher last night than it normally rates. So I'm still surprised it was as resilient as it was and unaffected by DA's heavily hyped presence.
It's been suggested that DA was aimed at a different audience therefore should not be expected to draw in massive ratings. I'd take issue with this: ITV1 is a mass market channel designed to get as many bums on seats as possible. So as many programmes as possible should be designed to fulfil that function, especially DA, in a prime position of Sunday at 9pm. It wasn't scheduled to play directly after TXF for no reason - they aimed to keep as many of that audience with them as possible.
I'm sure ITV will claim delight at 7.6m. Then again, they claimed they were delighted wth Identity.
chuffnobbler, it will take more than DA to return ITV Drama to form. It still has a long, long way to go.
And the new version of Bouquet Of Barbed Wire was indeed on at 9pm ... and was utterly atrocious.

(And beaten by Spooks
).
It's been suggested that DA was aimed at a different audience therefore should not be expected to draw in massive ratings. I'd take issue with this: ITV1 is a mass market channel designed to get as many bums on seats as possible. So as many programmes as possible should be designed to fulfil that function, especially DA, in a prime position of Sunday at 9pm. It wasn't scheduled to play directly after TXF for no reason - they aimed to keep as many of that audience with them as possible.
I'm sure ITV will claim delight at 7.6m. Then again, they claimed they were delighted wth Identity.


chuffnobbler, it will take more than DA to return ITV Drama to form. It still has a long, long way to go.
And the new version of Bouquet Of Barbed Wire was indeed on at 9pm ... and was utterly atrocious.



