I'm sorry, but there are several holes in your argument.
ITV1 is a free-to-air channel supported by advertising. It is hardly surprising that they wanted to sell as many slots as possible on a Sunday night in late September. That's how they get their income.
ITV will not see a penny from overseas sales of DA as it doesn't own the programme. Carnival Films does. ITV paid a large proportion of the budget, but Carnival had to get money from its owner, NBC, to make up the shortfall. It will recoup this through overseas sales, DVD sales and sales to digital channels (including the likes of ITV3).
The only way ITV could show DA without commercials would be if it was broadcast on a pay-TV channel. ITV has reportedly considered setting up something like this but so far made no decisions. Is DA an attempt at establishing a brand that could air on a pay-ITV channel? Perhaps ... but that would rather beg the questions: which other titles would join it? And what would happen to ITV's licence to broadcast as a free-to-air channel?
So yes, this is typically lazy Daily Heil journalism - just like it regurgitating Victoria Wood's criticism of the BBC from Monday's Guardian (and forgetting to mention that VW is still working for the BBC, her concerns aside).
And if viewers want to record DA and fastfoward through the commercial breaks, that's fine!