As a grumpy oldster, I also have a tendency to think that everything was much more creative when it all used to be fields around here... however, age also gave me a wider perception of "today". I consider that the last decades, and now the development of the Internet, enlarged our knowledge of music and provided access to a number of styles, old or new, from all cultures, which my grandparents - and even myself as a teenager - would have never imagined.
Of course if one sticks to whatever is "promoted" or regularly featured on radio or TV, dummy stars whose names are known to just everyone, crap music turned out for supermarkets and commercials, there is no reason to be excited... but the range is so wide that we can afford being selective, opening our ears to bands whose inventiveness integrates elements of the (recent) past, and ignoring whatever was only designed to create an appealing (or appalling) commercial image in the mags.