Do kids know who Jim Carrey and Steve Carrell are?

I keep on seeing ads for Horton Hears a Who that shows Jim Carrey and Steve Carrell doing the voices for the movie. Do kids actually know who they are? I mean, kids in my generation knew who Jim Carrey was because of Ace Ventura, but that was quite a while ago. Most of the movies he does nowadays don't seem to be stuff that kids would be into. As for Steve Carrell, most people know him from the Daily Show, something that doesn't appeal to kids at all. I doubt too many kids have seen The 40 Year Old Virgin or Dan In Real Life. What's the point of these ads? Are they expecting grown ups to go see the movie just to hear their voices?
 
Kids have the internet nowadays so they would probably know who those guys are. That and casting Jim Carrey and Steve Carrel are just a way of attracting an older audience.
 
Animated movie marketing has been advertising its stars since the days of Toy Story. Tom Hanks and Tim Allen doing voices in a flick will attract older peeps. And it's been that way ever since.
 
Yes, unfortunately. Or rather, they want to convince the adults that they?ll be able to take their children to an animated film and have things that they can enjoy. Personally, I?ve always agreed with Billy West when it comes to celebrities in animated films. However, as stupid as it may be, the marketing strategy tends to have some degree of success.
 
Generally,any time they advertise who voices the characters in an animated film,they're trying to get teenagers/adults to see the film as well as kids (probably hoping that a big-name actor/actors will draw more people to see a film that they may not have otherwise been interested in)....
 
Owen Wilson and Paul Newman's credits in Cars certainly drew a larger crowd than it would have if it was just kids, especially since it was Newman's last film, period.
 
What I think is odd is that the ads show Carrey & Carrell in the booth doing the voices. Is this to prove that it's really them? I've never seen something like it before and I can't imagine that people don't recognize their voices.
 
I remember seeing these as far back as "A Bug's Life" where they'd "interview" one of the actors about their role in the movie. Richard Kind's interview just so happened to air during the commercial break to Spin City.
 
Ah. must just be me then. Although, I don't think it's that great a promotion tool. Much like the "interviews" with the Incredible family.
 
Well they are for, in fact, the people who aren't familiar with Carrey and Carrell's names, but may have seen them before somewhere else (a film from the 90s or the Daily Show/The Office, respectively).
 
At least they didn't do that in a theatrical trailer,like Dreamworks' Sinbad.
Which was there desperate attempt to get people to see their last 2D animated movie.
 
I actually don't remember Tim Allen and Tom Hanks being promoted when Toy Story came out. I knew who they were as a kid, but I don't think I found out it was them voicing the characters until I saw the end credits.

Ratatouille (I know I spelled that wrong), didn't have many big-name stars outside of Brad Garret in a small role.
 
The posters and commercials did give them top billing back then. I remember I was like a junior in high school and people were like, "Tom Hanks is doing a cartoon?!"
 
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