Do all common people wear 'sports brands'?

My tailor insists on hiding the label of my garments inside the material, so as to render it totally invisible. I have of late, however, been rather shocked to see common types, those of the working class community, wearing apparel with 'Mike' , 'Addisad' and 'Len Sherman' emblazoned across it. What is the meaning of this? Do poor people earn a little extra by advertising crude sports labels?
 
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