Dealer Service - Anatomy of a Warranty Service

GDI001NOD

New member
The Problem:
1 week and 1 day has now elapsed since dropping my shiny 848 off at a dealership to be named later. I thought this a great opportunity to get the word out about said dealer, be it good feedback or bad. The internet is a fantastic thing in that it allows the customer to take charge. The old saying that a disgruntled customer tells 10 people about the experience has been exponentially multiplied. I love it. It's only fair however, that a good experience get equal exposure. At this juncture my experience does not fall on either side of the spectrum. So here we go.

Radiator sprung a pin hole size leak on the back, left side at the top. Not a horrible thing as it only leaks when pressure is built up. Could carry a bottle of water around and ride it for a very long time. I'm a little bummed out because weather this Labor Day weekend is stunning and my usual crew will be out for a day of riding Sunday which I will not be participating in. Strike against Ducati themselves. Not the dealer. At 3700 miles I wouldn't expect this sort of failure. The radiator is clearly defective as I've seen this issue in numerous forums:

http://www.ducatispot.com/forums/showthread.php?p=84885

http://www.pnwriders.com/general-discussion/79322-ducati-848-radiator-problem.html

http://www.ducatispot.com/forums/showthread.php?p=95727

http://www.ducatispot.com/forums/showthread.php?t=8488

My bike exhibits the same symptoms as the last thread.

Action Taken:
Two Wednesdays ago I contacted the dealer who told me they keep 40% of their service schedule open for warranty items. "We want to take care of you guys right away." I loved that! Albeit, 40% of the schedule for warranty claims causes concern with the overall quality of the bikes. They should be careful with statements like that.

I removed both side fairings, having done the problem diagnosis at home already, figuring that it would save a service tech a small hassle. I then dropped the bike off on Friday afternoon and was greeted by a very pleasant female service manager. My initial contact with her was great. I showed her the leak, she wheeled the bike in, and wrote me up.

Could it be better?
One piece of the process did leave a bad taste however. The part where I had to initial a statement indicating I understood that it could take up to 3 weeks to fix my bike. Is this their idea of setting a service expectation?

Daily I work with senior leadership in the Customer Service Operations of a large financial company. I don't expect motorcycle repair shops to have as firm a grasp on customer service methodology as I do. But in the case of a Ducati dealership, as with any high end product, I do expect more. They need to realize that the product has already sold itself. They aren't in the business of sales. They are in the business of customer service after the sale. They do that right and everything else will fall into place.

Having the customer sign a waiver with a 3 week expectation on it basically says to the customer, "Go away. Don't think of bothering us for 3 weeks." A very internally focused procedure. In my opinion it's not necessary so long as there is good communication through out the process. Weekly status calls perhaps? Proactive outbound customer contact informing of estimated time and the reasons behind it. Great opportunity to deflect negative perceptions of the dealership when problems my actually lie with DNA. I didn't care for the 3 week waiver thing obviously.

Ultimately this did not have a negative impact on my perception because I also had the 40% of the schedule for warranty items on my side! I kept that in the front of my mind. They were just setting me up to exceed my expectations. Right? Let's hope so.

Following Up:
With the assumption that the dealer needed to order a radiator from Ducati, I contacted them via email last Wednesday. Just looking for a status is all I was doing. Has anyone looked at the bike yet? Any parts been ordered? If so, any estimate on how long they will take to arrive? I received a very quick response which was nice, "Let me check with our Ducati North America representative and I'll get back to you."

Fair enough I thought. I'm being a little premature anyway. But can you blame me? I love that bike! Having not heard anything back, I sent a follow up note on Friday afternoon asking if the DNA rep had gotten back to them. That was yesterday. No response yet.

That's the tactical situation right now. Again, I have no real problems with the experience so far. Just some constructive feedback based on the fact that I work in the customer service field.

Be Afraid Of The Customer:
That said, I'm an internet saavy customer who has the benefit of being centrally located to 3 Ducati dealerships. All 3 of which I hear great things about. 1 of which I've heard some negatives too, but I didn't go to that one yet. The new saying is, "Be very afraid of the Customer." I have choices and an amazing tool for informing other customers about them.

How will this turn out? That's up to the dealer.

Where Do Expectations Come From?
Fast By Ferracci recently, 3 weeks ago, took my friend's 1098 in on a voltage regulator warranty claim. He said they gave him several status calls during the 1.5 weeks they had his bike. Helped him unload it without him asking. Helped him load it without asking. Washed it. And had it fixed in a reasonable amount of time. Outstanding service! That's what I like to hear!


To be continued...
 
Cecil, looks like its 848 guys time to bitch. This is the 2d thread of warranty issues vs. radiator leaks in the same day. And rightfully so, in a way. Realize Ducati closes for an entire month, August of all months, why not during the winter months? Hell Italy has winter months the same schedule as we do!

Now, with that said, hopefully Monday when Ducati opens back up you will be taken care of quickly and the dealer can maintain their good/decent reputation for customer service.

Charlie
 
What a surprisingly tactful and thought out post. Kudos to you Cecil for taking an even tact that is rarely seen in dealing with these issues. I am hoping it all comes out roses for you in the end.

As Charlie mentions, Ducati closes for August, like most big companies in the EU for annual vacations. This is almost universal, and is even more pronounced in Spain and Germany. It is a tradition that goes back many decades, and unfortunately for us in the states and Aussies, we suffer for it some times. My family is facing this right now in trying to obtain a new white pearl 696 for my wife. They are in such high demand, and supply is so low, only exagerated by the work stoppage in the factory.

Please keep us up to date on this issue. I have to say I have been very fortunate with my dealer in AZ, Euromotorsports LLC. These guys have drowned me with updates and information on all the parts I have ordered through them, and it is a rare week I do not get a text from my sales guy, Steve Holmes, checking to make sure I am happy with my bike, and don't need anything from him. Now granted, rarely a week goes by right now that I don't find something to order from them, but still nice to have this level of customer service. I can only see it continuing with the 696 as I have a list as long as my arm for cool bits to put on it.....

-Joel
 
The most recent contact from the dealer:



Not cool of DNA to put the dealers in this situation. Not cool at all. Costly too I would imagine. If they authorize the dealers to source the work from local radiator shops? Depending on the number of these failures out there, that could get expensive.

But hey, so far so good. The dealer got back to me. Can't say I'm happy. But the unhappiness is directed at Ducati, not the dealer.
 
Well Cacil,,
DNA assembly plant are back order on 848's and 1098's. Meaning that spare parts are also back order because they need to fulfill production requirements first. and I know that sux. However, it gives me the itch; when a warranty claim comes in they are so anal about it, and try to make their way out of it, by checking what mods you have done to the bike that can be the possible cause, if service was done @ the dealer etc, tec; and now they are authorizing a Mom and Pop's shop to repair a radiator??
Gezz that really pisses me off. I think even if your radiator is repaired you need to make a commitment of you dealer that, a new radiator still needs to be on order to replace yours that is repaired.
 
Okay, either they are following this thread at my dealer or they really are pretty good. Either way, I'm happy so far. Relatively speaking that is. I hope the new radiator is an improvement over the old one.



Jean is pretty kick ass. I like her.
 
Hot? I'll decline to answer considering the obvious difference in our ages. She's considerably younger than I am. Having two young daughters myself, I can't bring myself to look at her in that fashion. Jean is someone's daughter. Likely someone pretty cool too considering his daughter is into motorcycles.

Back on topic:

This sucks. Friday will mark 3 weeks without the 848. It's just sitting at the dealer collecting dust. I'm having bad dreams about the state of the battery at this point. I had a dream where I finally got it home and the battery wouldn't hold a charge anymore. Maybe they are sharp enough to put it on a tender.

I've received several emails from Jean in the last couple of days:



And



I replied yesterday that I'd like to go that route. I was putting that off because I just know that as soon as I get the bike back, the parts will come in and I'll have to take it back. Plus I hate to see the dealer piss money away on a temporary fix because of a parts shortage. But I guess that's really not my problem is it?

I've also been corresponding with DNA and received a response from them last night. They state that Ducati Motor Holding will get them a parts "list" with estimated delivery dates sometime today. This indicates to me that DNA has no idea when the radiators will arrive. Where does that leave my dealer????

I may be too pessimistic with this, but I think I'm looking at a minimum 1 month of downtime for a pin hole size leak in the radiator. Not the dealer's fault at all. When I get a replacement part it will likely be no better than the one that failed. And now I'm thinking I'll make several trips to the dealer to get this fully remedied.

With that in mind I replied to DNA asking if they give any sort of comps for these situations. I don't normally do that but this is getting a bit ridiculous on a brand new motorcycle. I asked if they give service coupons for the 7500 mile or a lap timer beacon or a seat cowl or anything to make me feel a little better about all this. We'll see if they come back with anything.

I don't know. This is bad karma to me. At this point in the ownership experience my 98 Buell had a better reliability record. Absolutely terrifying knowing the experience I had with that bike. I enjoy the machine immensely. I love riding it, listening to it, looking at it, etc... But if this is what I have to look forward to, the 848 is outta here.

I learned my lesson very well with that Buell. With Ducati's reputation for reliability in mind, I originally gave the 848 a 3 strike rule. If I have 3 problems that I should not have had, it's immediately for sale. Well, with 3 weeks of downtime that number is down to 2. If this happens again the bike will be on ebay ASAP. I will lose a couple dollars on it and chalk it up to a valuable lesson learned. I'll be back to the GSXR and CBR thing and laugh at every Ducati I see on the road.

I knew what I was getting into with the Ducati. I just never imagined the bar could be set lower than Buell. I thought that impossible. And we're almost there.
 
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