I think programmes at this time of the day cater for people who are getting ready for work and school, who dip in and out of the programme, rather than people who are at home all the time, sitting glued to their TVs!
I have to agree with you... they would be perfect for This Morning... Holly's nice but not quite right for the show as she's a bit too 'vacant' at times and simpers far too much... and the silver fox has been doing it too long and likes himself too much!!!
Phil would be ideal to go and work in their 'Hub' since he's fond of Tweeting, loves his i-Pad, Facebooking etc etc!!!