This came from a class called: The Effects of Mass Media. Please answer part 2.
Compare the cultivation theory and the agenda-setting theory.
Compare their advantages and disadvantages in studying media effects.
I believe cultivation is not yet a theory, rather, it's still an hypothesis. So...
-Agenda-Setting Theory – The media determines the importance places upon particular issues.
-Cultivation – proposes that over time, heavy viewers of television develop views of the world similar to what they see on TV.
Compare the cultivation theory and the agenda-setting theory.
Compare their advantages and disadvantages in studying media effects.
I believe cultivation is not yet a theory, rather, it's still an hypothesis. So...
-Agenda-Setting Theory – The media determines the importance places upon particular issues.
-Cultivation – proposes that over time, heavy viewers of television develop views of the world similar to what they see on TV.