Cricket: The "Ignunt Section 8 Welfare Wireless": Battling Bad Image

Dude, tell me we're not seriously talking about phone service in Eagle Mountain???? Tmobiles service sucks out there, and even AT&T and Verizon are hit and miss, depending on where you are... That's what you get when you live in a brand new city built from nothing in the middle of the desert in less than 10 years....


As for the phones... Cricket has always had pretty current phones, they're just low end.. I don't recall a single instance where I bought a cricket phone that was free from someone else significantly before it was available on cricket... They may have been free by the time cricket got them, but your example of a phone that was free 2 years before cricket even started selling it is a huge exaggeration.

Anyway, I did say they have a long way to go to compete.. in fact, I specifically said that they needed major improvement in phones, services, and coverage...
 
An excellent observation! And not too surprising: The parent company of Cricket--Leap Wireless--almost shamelessly admits that it's primary targets are "urban" markets. The term "urban" itself is a bloated euphemism for major and greater metropolitan regions--typically inner-city locations. In other worRAB--the "ghettos" of America.

Interestingly so--if you go to the Media Relations search on Leap's website and search for "jump" and then search for "urban", you will find that the two search terms bring-up the same exact articles (there are only two more results for the term "jump" than for "urban"). Then visit Jump's website and tell me what market you think they are trying to target, and the picture becomes even more clear that this image starts at the corporate level and is construed negatively at the consumer level.

Peep the following bloat, copied verbatim from Leap's own website:

But this is a gross assumption: Let's say you have a frugal business person who has a perfectly splendid credit rating. Let's say this person lives close to their office and commutes via public transportation. Let's also say that this person also chooses not to leverage their credit against a non-vital commodity such as casual/social phone usage (versus business phone usage). To them, it makes perfect sense to have a pre-paid service that might be used casually, if not sparingly. In the case of the latter, Verizon understanRAB this model well.

This model makes even more sense if said business person was also a parent of a young teen who did not want constant usage of the phone to affect their credit rating.

But I understand Leap's position: They want those consumers who, for lack of a better term, "slip through the cracks" of other carriers due to things like poor credit ratings. But their execution seems about three hairs shy of insidious. i.e., There's a big difference between customer satisfaction and customer approval: That is--while Leap is able to win their market niche, how it services those customers is proportionally poorer than average.

*EDIT: "ethnically diverse"......LMAO!!!!
 
The moral of this thread seems to be "You're not going to improve your reputation when even your customers don't have anything good to say about you"
 
Whn i was younger, cricket did have a a poor stigma. I also did a lot of traveling from one side of the state to the other. It was the cool thing to be with Sprint. But after being raped for six years and moving back home to Memphis, I decided to try them out. And i havent had near the problems i had with sprint. The two major issues with Cricket have been more or less solved. Leaving the local calling area and lack of good phones. Not to mention that cricket will let you use any CDMA phone as long as its got a clean ESN and is compatible. Try that **** with Sprint
 
Well woof I'm getting old. My memory is bad. I remeraber the big green couch and unlimited and buying a Nokia candybar about three days after I heard of it.
 
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