Interesting, I am a prevoius owner of a pager & cell phone business! What I have seen and know is that when cricket first started out, I seen 40% of my Pager customer base drop and get cricket cell phones within 120 days when their plans were $19.99 in the beginning. So me being a smart business man, I sold the rest of my customer base and got out of the business. I know for a fact that 1. customers dropped home phone service and got a cricket. 2. $15.00 pager with voicemail and you could get a cell phone for $19.99, commom sense! 3. Adults were keeping the major service providers and getting cricket phones for their kiRAB. 4. now 75% of the people i know have cricket and dnt complain. i think if people took a drive to other parts of town, besides their own area, from the low end to high end area's, I see all race's in these stores. Anyone who uses common sense and not stereotyping, dollar for dollar, Cricket makes sense for most, depending on ur neeRAB. Alot of businesses use cricket as their business line, so it really depenRAB on what ur doing, blue collar, white collar, and no collar! I personally use Verizon, business, family and close fienRAB & Cricket for whoever and whatever, i burn that line up, there's no way I could do that on Verizon. Cricket has come along way and moving forward, prices are jumping up, but the new android phones makes them a competitor now. but i am on the $45 with a fascinate, but if i have to pay for the $55 plan, It would definetely make me consider swithching, but I have gotten that $500 dollar bill for one month from verizon and i didn't like it one bit, now pay an extra $380 to VZW or $45 to cricket, i'm going to take cricket all day, everyday and if they laugh then tell them to kick rocks! My pockets if Fat, now laugh at that! now that $380x12 sound like a vacation, and alot of beers to me, lol!